New Authors     New Books     Coming Soon     Most Popular     Top Authors    
<< Previous bookNext book >>
book cover of 

Nail \'em!

Nail 'em!

(2003)
A non fiction book by

 
"We're gonna nail 'em!"

That's the threat made against Eric Dezenhall's clients - usually corporations and well-known people - by aggressors trying to launch media-hyped smear campaigns and attacks because they feel they've been wronged, or just because they want publicity. From Pepsi and ValuJet to Michael Ovitz and Kathy Lee Gifford, businesses and celebrities today are finding themselves the front-line targets of attacks by the headline-seekers, the news media, corporate stalkers, disgruntled former employees, individuals looking for a few minutes of fame, and many others. And it's crisis managers like Dezenhall who step in to reduce the damage, fight the bad publicity, and sometimes even turn the wave of negative opinion on the attackers themselves.

Nail 'Em! is an exploration of the personalities, conflicts, and motivations involved in such attacks and Dezenhall's unique communications approach to slowing, preventing, and reversing such situations. While illustrating that these attacks are not merely communications problems, but real conflicts that can only be stopped when the aggressor is placed in jeopardy, the author examines the psychology of the attacker, notorious recent cases, his personal experiences, facts versus falsehoods, the role of the news media, and the popularity of victims in contemporary America. Nail 'Em! lays out a blueprint for reclaiming the public's good favor while erasing the attacker's allegations.

 
Used availability for Eric Dezenhall's Nail 'em!


See all available used copies of this book at Abebooks UK or Abebooks US
 

Hardback Editions

December 1990 : USA Hardback
Title: Nail 'Em!: Confronting High Profile Attacks on Celebrities & Businesses
Author(s): Eric Dezenhall
ISBN: 1-57392-719-8 / 978-1-57392-719-2 (USA edition)
Publisher: Prometheus Books
Availability: Amazon   Amazon UK   Amazon CA   

Paperback Editions

February 2003 : USA Paperback
Title: Nail 'Em!: Confronting High-Profile Attacks on Celebrities & Businesses
Author(s): Eric Dezenhall
ISBN: 1-59102-047-6 / 978-1-59102-047-9 (USA edition)
Publisher: Prometheus Books
Availability: Amazon   Amazon UK   Amazon CA   

Kindle Editions

February 2003 : USA, Canada, UK Kindle edition
Title: Nail 'Em!: Confronting High-Profile Attacks on Celebrities & Businesses: Confronting High-Profile Attacks on Celebrities and Businesses
Author(s): Eric Dezenhall
Publisher: Prometheus Books
Availability: Amazon   Amazon UK   Amazon CA   



Search for