Pulitzer Prize-winning veteran newsman Jack Fuller offers his surprising assessment of the problems that are causing traditional journalism to lose the audience it's counted on for generations. Turning to the findings of neuroscience, Fuller analyzes the ways that evolution has inadvertently primed us to respond to the sensationalism of tabloid journalism - and argues that mainstream news organizations must take that knowledge into account in order to survive and thrive in the future.
Used availability for Jack Fuller's What Is Happening to News
May 2010 : USA Hardback
May 2010 : USA Paperback
May 2010 : Canada, UK Kindle edition