book cover of The B. S. Factor

The B. S. Factor

(1973)
The Theory and Technique of Faking It in America
A non fiction book by

 
 
Fakery and hypocrisy in American communications are the subjects of this outspoken—and hilarious—book. Uncovering our thought-pollution problem for perhaps the first time, Arthur Herzog exposes Executalk ("name of the game" for "point" or "purpose," "ball-park estimate" for "rough guess"), Quote Facts (opinions made to seem like facts by virtue of being quoted), and Complex Complex (the compulsion to make things more complicated than they need to be), to mention only a few of the current crimes against logic and language. The perpetrators of these atrocities include Fadthinkers, Word Mincers, Sci-Speakers, Copy Cant-ers, and Anything Authorities, those who, having succeeded in one field, appear on TV talk shows as experts on everything else. Without the B.S. Factor, success in America is almost impossible, says Herzog, and he goes on to call for a new breed of "radical skeptics" to clear away the B.S. that is now engulfing our country.

"An entertaining and witty attack."
Publishers Weekly

"Mr. Herzog has diagnosed the sickness brilliantly."
The New York Times Book Review



Used availability for Arthur Herzog's The B. S. Factor

Hardback Editions

May 1973 : USA Hardback
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Title: BS Factor
Author(s): Arthur herzog
ISBN: 0-671-21466-7 / 978-0-671-21466-1 (USA edition)
Publisher: Simon & Schuster
Availability: Amazon   Amazon UK   Amazon CA   


Paperback Editions

April 2003 : USA Paperback
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Title: The B.S. Factor: The Theory and Technique of Faking It in America
Author(s): Arthur Herzog III
ISBN: 0-595-27610-5 / 978-0-595-27610-3 (USA edition)
Publisher: iUniverse
Availability: Amazon   Amazon UK   Amazon CA   


May 1974 : UK Paperback
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Title: The B.S. Factor: The Theory And Technique of Faking IT in America
Author(s): Jr Arthur Herzog
ISBN: 0-14-003823-X / 978-0-14-003823-1 (UK edition)
Publisher: Penguin
Availability: Amazon   Amazon UK   Amazon CA   


Kindle Editions

February 2012 : USA, Canada, UK Kindle edition
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Title: The B.S. Factor
Author(s): Arthur Herzog
Publisher: Leslie Mandel Enterprises, Inc
Availability: Amazon   Amazon UK   Amazon CA