book cover of Celebrity, Inc

Celebrity, Inc

(2011)
How Famous People Make Money
A non fiction book by

 
 
From $10,000 tweets to making money in the afterlife, a recovering gossip columnist explores the business lessons that power the Hollywood Industrial Complex.

Why do celebrities get paid so much more than regular people to do a job that seems to afford them the same amount of leisure time as most retirees? What do Bush-era economics have to do with the rise of Kim Kardashian? How do the laws of supply and demand explain why the stars of Teen Mom are on the cover of Us Weekly? And how was the sale of Brad Pitt and Angelina Jolie's baby pictures a little like a street drug deal?

After a decade spent toiling as an entertainment journalist and gossip columnist, Jo Piazza asks the hard questions about the business behind celebrity. Make no mistake: celebrity is an industry. Never in the course of human history has the market for celebrities been as saturated as it is today. Nearly every day most Americans will consume something a celebrity is selling - a fragrance, a sneaker, a song, a movie, a show, a tweet, or a photo in a magazine.

With the benefits of Piazza's unique access to the celebrity market, Celebrity, Inc. explains in detail what generates cash for the industry and what drains value faster than a starlet downs champagne in 12 fascinating case studies that tackle celebrities the way industry analysts would dissect any consumer brand.


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Used availability for Jo Piazza's Celebrity, Inc

Hardback Editions

January 2014 : USA Hardback
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Title: Celebrity, Inc.
Author(s): Jo Piazza
ISBN: 1-4804-8040-1 / 978-1-4804-8040-7 (USA edition)
Publisher: Open Road Media Mystery & Thriller
Availability: Amazon   Amazon UK   Amazon CA   


January 2011 : USA Hardback
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Title: Celebrity, Inc.: How Famous People Make Money
Author(s): Jo Piazza
ISBN: 1-4532-0555-1 / 978-1-4532-0555-6 (USA edition)
Publisher: Open Road Integrated Media LLC
Availability: Amazon CA   


Paperback Editions

November 2011 : USA Paperback
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Title: Celebrity, Inc.: How Famous People Make Money
Author(s): Jo Piazza
ISBN: 1-4532-1879-3 / 978-1-4532-1879-2 (USA edition)
Publisher: Open Road Media
Availability: Amazon   Amazon UK   Amazon CA   Amazon AU   


November 2011 : USA Paperback
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Title: Celebrity, Inc.: How Famous People Make Money
Author(s): Jo Piazza
ISBN: 1-4532-5819-1 / 978-1-4532-5819-4 (USA edition)
Publisher: Open Road Media
Availability: Amazon   Amazon UK   Amazon CA   


Audio Editions

November 2011 : USA Audio edition
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Title: Celebrity, Inc.: How Famous People Make Money
Author(s): Jo Piazza
Publisher: Audible Studios
Availability: Amazon   


November 2011 : Australia Audio edition
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Title: Celebrity, Inc.: How Famous People Make Money
Author(s): Jo Piazza
Publisher: Audible Studios
Availability: Amazon AU   


November 2011 : Canada Audio edition
thumb

Title: Celebrity, Inc.: How Famous People Make Money
Author(s): Jo Piazza
Publisher: Audible Studios
Availability: Amazon CA   


November 2011 : UK Audio edition
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Title: Celebrity, Inc.: How Famous People Make Money
Author(s): Jo Piazza
Publisher: Audible Studios
Availability: Amazon UK   


Kindle Editions

November 2011 : Canada, UK Kindle edition
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Title: Celebrity, Inc.: How Famous People Make Money
Author(s): Jo Piazza
Publisher: Open Road Media
Availability: Amazon UK   Amazon CA