book cover of Apex Hides the Hurt

Apex Hides the Hurt

(2006)
A novel by

 
 
When the town of Winthrop needed a new name for their town, they did what anyone would do—they hired a consultant.

The protagonist of APEX HIDES THE HURT is a nomenclature consultant. If you want just the right name for your new product, be it automobile or antidepressant, sneaker or spoon, he's the man to get the job done. Wardrobe lack pizzazz? Come to the Outfit Outlet. Always the wallflower at social gatherings? Try Loquacia.

And of course, whenever you take a fall, reach for Apex, because Apex Hides the Hurt. Apex is his crowning achievement, the multicultural bandage that has revolutionized the adhesive bandage industry. "Flesh-colored" be damned—no matter what your skin tone is, Apex will match it or your money back.

After leaving his job (following a mysterious misfortune), his expertise is called upon by the town of Winthrop. Once there, he meets the town council, who will try to sway his opinion over the coming days.

Our expert must decide the outcome, with all its implications for the town's future. Which name will he choose? Or perhaps he will devise his own? And what's with his limp, anyway?

APEX HIDES THE HURT brilliantly and wryly satirizes our contemporary culture, where memory and history are subsumed by the tides of marketing.

Genre: General Fiction

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Used availability for Colson Whitehead's Apex Hides the Hurt

Hardback Editions

August 2006 : USA Hardback
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Title: Apex Hides the Hurt
Author(s): Colson Whitehead
ISBN: 0-7862-8795-0 / 978-0-7862-8795-6 (USA edition)
Publisher: Thorndike Pr
Availability: Amazon   Amazon UK   Amazon CA   


June 2006 : UK Hardback
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Title: Apex Hides the Hurt
Author(s): Colson Whitehead
ISBN: 1-84688-018-1 / 978-1-84688-018-6 (UK edition)
Publisher: Alma Books Ltd
Availability: Amazon   Amazon UK   


March 2006 : USA Hardback
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Title: Apex Hides the Hurt: A Novel
Author(s): Colson Whitehead
ISBN: 0-385-50795-X / 978-0-385-50795-0 (USA edition)
Publisher: Doubleday
Availability: Amazon   Amazon UK   Amazon CA   Amazon AU   


Paperback Editions

March 2018 : UK Paperback
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Title: Apex Hides the Hurt
Author(s): Colson Whitehead
ISBN: 0-7088-9875-0 / 978-0-7088-9875-8 (UK edition)
Publisher: Fleet
Availability: Amazon   Amazon UK   


January 2009 : UK Paperback
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Title: Apex: Hides the Hurt
Author(s): Colson Whitehead
ISBN: 1-84688-075-0 / 978-1-84688-075-9 (UK edition)
Publisher: Alma Books Ltd
Availability: Amazon UK   


January 2007 : USA Paperback
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Title: Apex Hides the Hurt: A Novel
Author(s): Colson Whitehead
ISBN: 1-4000-3126-5 / 978-1-4000-3126-9 (USA edition)
Publisher: Anchor
Availability: Amazon   Amazon UK   Amazon CA   Amazon AU   


June 2006 : UK Paperback
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Title: Apex Hides the Hurt
Author(s): Colson Whitehead
ISBN: 1-84688-005-X / 978-1-84688-005-6 (UK edition)
Publisher: Alma Books Ltd
Availability: Amazon   Amazon UK   Amazon CA   


Audio Editions

June 2019 : USA Audio edition
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Title: Apex Hides the Hurt
Author(s): Colson Whitehead
Publisher: Hachette Audio UK
Availability: Amazon   


June 2019 : Australia Audio edition
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Title: Apex Hides the Hurt
Author(s): Colson Whitehead
Publisher: Hachette Audio UK
Availability: Amazon AU   


June 2019 : UK Audio edition
thumb

Title: Apex Hides the Hurt
Author(s): Colson Whitehead
Publisher: Hachette Audio UK
Availability: Amazon UK   


September 2006 : Canada Audio edition
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Title: Apex Hides the Hurt
Author(s): Colson Whitehead
Publisher: Recorded Books
Availability: Amazon CA   


Kindle Editions

March 2018 : Australia, UK Kindle edition
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Title: Apex Hides the Hurt
Author(s): Colson Whitehead
Publisher: Fleet
Availability: Amazon UK   Amazon AU   


January 2007 : USA, Canada Kindle edition
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Title: Apex Hides the Hurt
Author(s): Colson Whitehead
Publisher: Anchor
Availability: Amazon   Amazon CA